Whether you’re making a new product that you want to launch? You can use launch evolution bonus as the guide to launching your product successfully. Here are tips to create a new product that is reliable.
– Perform market research
Market research is research done to help the management of marketing in measuring market potential, analyze external market, investigate the characteristics of the market, analyze sales, estimating demand for the product, set a sales area, researching distribution channels. For marketing research activities, activities that systematically include a variety of activities, ranging from; formulation of the problem, determination of design research, design data collection methods, sample design and data collection, analysis and interpretation of data and preparation of research reports.
– Do a consumer research
Consumer research is a research company to consumers / potential consumers by collecting, recording and analyzing the virgin systematically about the consumer that can be used as an essential input companies and can help a company’s marketing strategy in the future to meet the needs and desires of consumers.
– Create a brand that is simple and attractive
Brand is simple and attractive will be memorable and recognizable by consumers, so it can be a reference for consumers. Brand is a name, sign symbol, term, or a combination of all of these are intended to identify services or goods of a group of sellers to be different from the competitors’ products.
– Show Products Uniqueness
Differentiation is the core tactics of the company to support its positioning. When positioning is not supported by the differentiation, the company will promise would be excessive and not capable of doing so. This could definitely destroy the brand and reputation of the company. Differentiation strategy is the company’s efforts to provide products and services that are unique and high quality, so as to promote a good reputation and a strong brand identity, usually followed by a premium price.
Promotion is an attempt to inform or offer products or services in order to draw potential consumers to purchase or consume. With the promotion of the manufacturer or distributor expects increase sales figures.